…Looking good and Looking Smart are not the same thing…

Hi! my name is Amit Shamis, and I see brands in a human light.
To me, most brands are human, and just like humans they elicit a feeling, a reaction.

When we have a positive experience with a brand, we cherish the brand, and when we don’t we stay away. And today, more then ever, first impressions count!

As a designer, Art Director and Creative Director I am constantly trying to produce a brand experience that would leave consumers feeling positive, inspired if not elated, regardless of whether this is a logo, ad, website or App.

With Fortune500 clients, like Toyota, Visa and American Airlines, as well as regional and local clients, I focus on crafting sites and apps that add positive experiences as well value to their users.

If your brand requires elevation or evolution I would love to talk to you.